There are plenty of ways to get backlinks. If your content is good, people will link to it naturally, which is the preferred method; but in order to link to it, they first have to find it. That’s where your backlinking campaign comes in. Giving your content a few anchored text links right out of the gate often gives it the bump it needs to get momentum.
If you have time, you can join forums that are relevant to your products or services and become a respected member. Many of these allow links in your signature, which is attached to every post you make.
Article Marketing
One of the most popular methods for getting backlinks is article marketing. Article directories like ezinearticles.com exist for that very purpose. By writing an authoritative article that can be syndicated across the web, or hiring someone to write it for you, your link could potentially be posted on thousands of websites.
If you prefer to post articles that promote your business and make a little money on their own, then Web 2.0 properties are where you should be publishing. Many Web 2.0 sites let you publish articles with your links in them, and earn additional revenue at the same time from various affiliate programs.
Keep in mind that there is a fine line between subtle promotion and outright SPAM. Don’t submit articles that are designed for the sole purpose of promoting your site. If you write a high quality, informative article, there’s nothing wrong with dropping in a link or two.
Most Popular Web 2.0 Publishing Platforms
HubPages is among the top dogs in self publishing. This is a respected website that is loaded with high quality user generated content. If you maintain a high author score and relatively high scores on your hubs (HubPages Articles), any links you place within the text are followed by Google’s spiders. Low author scores result in links with a nofollow attribute, those low scores are usually only earned by spammers.
When you publish on HubPages, you can earn additional revenue through Google Adsense, Amazon and other affiliate programs. Your affiliate ID is posted during 60% of the impressions your page receives, and you get 100% of the revenue earned during your share.In other words, you get 100% of the clicks from 60% of the impressions.
Info Barrel is similar to HubPages in that anyone can join and start writing immediately. Their initial quality standards are a little more stringent. An author’s first 10 articles are manually proofread and approved. After that, you can publish at will. Like HubPages, outgoing links are followed, which can help your site in the SERPS.
As far as earning extra money online, Info Barrel’s revenue share is a little more generous, with a minimum of 75% of impressions going to the author, and affiliate programs through Google AdSense, Amazon and Chitika. Monthly promotions let you bump your share as high as 90%. Keep in mind that this is a very new site. With a PageRank of 4, it doesn’t yet have the authority of HubPages.
Diversify
It’s best to have a diversified portfolio of backlinks. Joining two or more Web 2.0 sites will help in spreading your links across multiple sources. It also gives you multiple streams of additional income, which doesn’t hurt.
In addition to article submission sites, using social bookmarking sites to bookmark your articles on HubPages and Info Barrel can give those initial backlinks a little extra strength. Digg and Stumbleupon are a good place to start, but there are also plenty of these types of websites that also share revenue.
Work Smart, Not Hard
If you think doing that much writing sounds like a lot of work, you’re right! If you’re not confident in your ability to write for the web or just plain don’t have the time, let The Article Pro handle your content for you. We write articles for our clients to post on HubPages, Info Barrel, and many other Web 2.0 sites every day. If you don’t want to take the time to manage that many accounts, we can do that, too. Just click the “Contact Us” button at the top of the page and let us know what you need.
Read Up On SEO
Read all you can about SEO practices. There are plenty of books on the subject, and lots of free information available online. The only problem with online information is that much of it is on content farms where anyone with an internet connection can publish. There’s good info there if you can ferret it out, but an actual book is often the most reliable resource for SEO advice.
To Your Online Success
If you’ve decided that you’re up to the task, check back here often. As our website grows, we’ll be adding more helpful articles on SEO, keyword research, and other topics that will help you grow your business online. Our goal is to help your business succeed, whether you do it with our high quality content or your own.
